The Brand
Inspired by founder Lynette Williams’s mother, Louise, and Lynette’s experience with her first brand, Creations by Lynette, the vision has now expanded into Louise Lynette.
The brand represents the modern, refined woman seeking the perfect mix of class and cocktail-hour-inspired apparel. Louise Lynette invites women to rediscover the joy of dressing up daily, empowering them to feel confident, stylish, feminine, and elegant.
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The Founder
From her middle school days, when she first took to sewing, to time spent creating impeccable interior designs, all the way through to today with Louise Lynette, an eye and a calling for design has always been front and center.
Following her foray into both motherhood and the world of competitive tennis, Lynette felt the pull back to her first love: fashion. While taking a beloved dog for their last walk together, Lynette had a vision. Combining her talent for design and her compassion for the connections between women in her life, all the pieces of the puzzle fell into place with a passion for fabrics and fashions taking center stage once more.
She attended her first textiles convention that January and started a boutique collection, Creations by Lynette, shortly thereafter. Through the years, Lynette’s vision and audience evolved and expanded into the accessible refinement of today: Louise Lynette.