Today we’d like to introduce you to Lynette Williams.
Hi Lynette, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I was born in Dallas, raised in Houston, and currently reside in Frisco, Texas. From a very young age, I had a love for fashion. In the 7th grade, I took a home economics class, which was my first introduction to sewing. Since then, working with patterns, fabrics, and embellishments has allowed me to be in my true element. As time went on, I continued with my sewing classes through high school but stepped away from my passion as I went into the workforce.
When I was in my mid-60s, I was going through a period where I wanted to understand my calling and what I was truly here for. I put a lot of things on pause and took time off, and during this time, I was taking my beloved dog on one of our last walks together. Suddenly, as I began walking out of the door of my home, I had an intense mental and emotional revelation that told me that all of my designs needed to be applied to fabric. As I continued walking, I realized that all of the pieces of the puzzle of my life started falling into place in my mind and everything started to make sense. I went home and told my husband about my realization and, from that point on, we began a deep search on how to get started in the fashion industry.
My passion and determination culminated into the accessible refinement of today: Louise Lynette, a deeply personal brand that celebrates women and female connections. Inspired by my mother, Louise, my brand elevates and expands elegant designs to center stage. Louise Lynette’s fashion represents the modern refined woman looking for the perfect mix of professional class and elegant cocktail hours, with classic elegance mixed with warmth of heart and elegant fabrics crafted for comfort.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
There have been many times when I wanted to give up when faced with intense issues, especially starting my business amid a pandemic. COVID-19 was one of the biggest problems for many business owners, including myself; I would start with stocking 20 tops, but I had to cut back to only having 10 in stock due to supply issues. In India, where we produce our products, COVID-19 was so bad that half of the factory was laid off, putting production three months behind.
It helps to find the right people you can gather information from for what you want to do. You also have to be able to pivot when you’re faced with situations you never thought you would be in, such as COVID-19.
During times like these, it takes me back to the intense feeling from the day I had my calling to pursue my fashion brand. I have to draw from that sometimes to stand firm in tough seasons.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Louise Lynette is a deeply personal brand created by and for women that celebrates female connections. Louise Lynette elevates and expands elegant designs to center stage. Louise Lynette fashions represent the modern refined woman looking for the perfect mix of professional class and elegant cocktail hours, with classic elegance mixed with warmth of heart and elegant fabrics soft to the touch.
Looking toward the future, I plan to continue growing and expanding my online business. We are prioritizing our marketing efforts in order to expand our clientele and get into more boutiques. I would love to use my business to help those that need life’s basic necessities, such as water. For the longest time, I have dreamed of being able to build water wells where it is needed most, in areas where water is contaminated, and the residents have no options but to drink it.
- Our least expensive blouse from the current collection is the Ramona, at $160
- Our most expensive blouse from the current collection is The Sonja, at $250
- Email: firstname.lastname@example.org
- Website: https://louiselynette.com/
- Instagram: https://www.instagram.com/shoplouiselynette/
- Facebook: https://www.facebook.com/ShopLouiseLynette/
- Other: https://www.pinterest.com/louiselynette/
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